Modi trades strongman image for Gen Z reels
After years cultivating an authoritative persona, Prime Minister Narendra Modi is now posting casual reels and relatable content targeting younger voters. The shift has sparked debate across social media — some see savvy outreach to India's massive youth demographic, others question the authenticity of the pivot. Political analysts note this represents a strategic recalibration as Gen Z becomes an increasingly important voting bloc. The move comes as opposition parties also ramp up digital engagement. Whether the new approach resonates or backfires remains to be seen.
Source: BBC News →